Locally Grown, Ready-to-Eat Salads: From Countryside to Stores Near You
Brand Creation / Packaging / Copywriting
Our mission was to distill the essence of their farm into a distinct identity. After a thorough market analysis, we crafted a comprehensive brand identity and strategy informed by our research. Our primary objective was to establish a brand that set itself apart by offering complete transparency regarding the sourcing and production of salads. Today, you can find Mäkitalon Farmi's salads all across Finland, and our range is continually expanding.
In a distinctive touch, each ready-to-eat-salad features a painting of the actual view from their house, bringing a piece of their farmhouse to every customer.